A new interface for Urban Mamas

Sunday, January 9th, 2011

urban_mamasThe Urban Mamas redesign project has been rolling out incrementally for a while now, so it seems odd to announce it as a “launch”. But looking back at how much has changed on this dynamic online community for mamas who want to share tips, advice, reviews, ideas, fun, and challenges, I see it’s time to put out the announcement. The UrbanMamas team came to us with an already successful multi-page blog that needed its content restructured and a design facelift. A combination of owner- and user-generated content made for some interesting challenges as we shuffled the information around in this heavily-trafficked site. The new design reflects the hip mamas style of the site owners.

OTREC website launched

Thursday, September 23rd, 2010

otrec-oregon-transportation-research-education-consortiumBlue Mouse Monkey is pleased to announce the launch of the new website for the The Oregon Transportation Research and Education Consortium (OTREC). A University Transportation Center, OTREC supports innovations in sustainable transportation through advanced technologyintegration of land use and transportation, and healthy communities.

OTREC had outgrown its old website, and Blue Mouse Monkey was challenged with a complete reorganization of current content, addition of new content, a new look and feel, and a new content management system. What’s exceptional about this website is the degree to which content is cross-referenced. Because OTREC’s database of research projects is always growing, along with the participating faculty, news stories, and other cumulative content, it was important to create a site that made it easy for users to not only find specific information, but make connections between information. OTREC staff are also avid users of social media, and social media strategy and and integration was an important component of this project.

Audiences include transportation researchers and planners, transportation and planning students, transportation agencies and industries, the media, and RITA, the U.S. Department of Transportation’s research administration.

PlayWrite, Inc. website launched

Thursday, September 23rd, 2010

playwrite-portland-youth-theater1We were privileged to work with Portland non-profit PlayWrite, Inc. to recreate their website from scratch. PlayWrite works with youth ‘at the edge’ to create original plays, powerful vehicles through which their voices are heard. The young participants collaborate with theatre professionals throughout the process of crafting a play, from character development to directing professional actors. In the process, the participants learn to trust, manage, and heal their own emotional experiences; to work collaboratively; and to contribute positively to their communities.

PlayWrite’s old website didn’t communicate the good work they do, and it contained almost no evidence of the artistic output of the participants. It was also hard for staff to update. Blue Mouse Monkey’s overhaul of the website includes a new look and feel, expanded and organized content, and a complete archive of all plays and songs, with image and video support. The easy to use CMS (content management system) enables staff to keep the site as a alive as the work they do.

Inara Scott’s ‘Delcroix Academy’ website launched

Thursday, September 23rd, 2010

inara-scott-delcroix-academy1Inara Scott is the author of The Candidates, the first is a series of young adult fiction books called Delcroix Academy. Inara wanted to counter a recent trend in YA fiction (think Twilight) and created a series about a strong young heroine. Inara is living the writer’s dream: she’s quit her day job to focus on the next books in the series!

Jacqueline Ehlis website launched

Tuesday, August 3rd, 2010

ehlisBlue Mouse Monkey is pleased to announce the launch of a new artist website.
Jacqueline Ehlis is a Portland artist who works with abstraction, light, and architectural space in a way that borders on illusion. Her website is designed to reflect the minimal yet architectural aesthetic of her work. With a custom-built content management system created especially for artists, plus a matching blog, Jacqueline can update her site without needing to know any code.

Trusting the frail bark upon the stormy sea

Saturday, April 3rd, 2010
   cole_thomas_the_voyage_of_life_bluemousemonkey

With apologies to Thomas Cole

It probably doesn’t look like much from the outside, but it’s been a turbulent few months at Blue Mouse Monkey. So much has happened that my processing power got all taken up, and regular activities such as blogging got neglected. But now I’m able to stand back and review the changes from a little distance. This is the first in a series of entries about Blue Mouse Monkey’s recent evolution!

But first, some history: Since 2001 Blue Mouse Monkey grew successful making portfolio websites for creative professionals, such as musicians, visual artists, architects, jewelers, writers, and others. Those who know me know I’m not one to boast, but I must acknowledge that my educational, creative, and academic backgrounds enable a particular level of interpretation and sensitivity when it comes to presenting a fellow-creative’s work in the interactive space of the Web.

You see I didn’t come out of design school. Sure, I took plenty of digital multimedia courses to learn the technical side of web design, but what I bring to bear on every project is something no design course will teach you: A lifetime commitment to art, which includes a BFAMFA, a career in galleries, and 15 years experience teaching in colleges in Auckland and Portland. Then there’s the BA in philosophy and linguistics, which gave me a grounding in the history of ideas, and was a unique enough combination with the art qualifications that it led me to design and teach a great deal of hybrid studio/liberal arts curriculum during my teaching career. It also means there’s a rich set of connections underpinning everything I do, along with a strong right-brain/left-brain integration.

But, as those who know me know, I’ve also had a long-standing interest in social justice. There are so many people doing such great work in non-profits, NGOs, and in the public sector, and I’ve been looking for ways for Blue Mouse Monkey to partner with them in their efforts.

In 2008 we were fortunate to be asked to create the Community Health Priorities website, whose mission is to engage Oregonians to weigh in on what it means to live in a healthy (or unhealthy) community. With an eye to the social determinants of public health, the site encourages Oregonians to participate in surveys, share feedback, read news, peruse resources, take action, and apply for grants. The opinions and other data that the site gathers helps the Northwest Health Foundation fund “upstream” solutions, develop policies, and do advocacy work.

As David Rebanal, Program Officer at the Northwest Health Foundation said, “Blue Mouse Monkey was instrumental in helping us achieve our goal of engaging Oregonians to articulate a vision of a healthier life for everyone. The CHP site has become a forum for intelligent discussion, and a trusted resource for the public and policy makers alike. Plus the data we get from the site helps us communicate public health priorities to policy makers.”

Then in 2009 we were asked to completely overhaul the Northwest Health Foundation’s main website, and it’s been an honor to continue working with those fine folks and help them do their good work even more effectively.

After these inspiring experiences I wanted to expand Blue Mouse Monkey’s range to include more organizations and groups working to create positive change in the world. At the same time, it was clear that we should continue working with creative professionals, for they do positive work, too. So after thinking about it for an hour or two or three hundred, I rewrote the Blue Mouse Monkey tagline: Ingenious websites for changemakers and cultural innovators. Ingenious because our websites are “characterized by…originality of invention or construction”, and are “cleverly inventive or resourceful”. And changemakers and cultural innovators because that’s where it all goes down.

I’ve also been getting more involved in the non-profit and civic sectors, both in the arts and social justice, by participating in Mackenzie River Gathering Foundation, City Club of Portland, and the Sustainable Business Network, and by sponsoring the Creative Advocacy Network, Illahee Lecture Series, and Orlo — just to name a few.

It’s been a great journey so far, and Blue Mouse Monkey is now partnering with some wonderful non-profits in 2010. Watch this space for a gaggle (Flock? Clutch? Slew?) of new websites to roll out during the year!

Mac-Bo website launched

Friday, November 6th, 2009

mac-bo4The folks at Mac-Bo had put up with a home-made iWeb site for a while, but they knew they needed something more sophisticated to communicate the aesthetics and style of their home remodeling business. With a CMS and a matching blog, this site can grow and evolve in step with the company. There’s also a subtle animation (see if you can spot it) and other distinctive details.

Devising Narrative Structure – Day 3

Wednesday, July 15th, 2009

felix-2-inkToday we looked at examples of two more from the list of ‘dominant models of narrative’. Firstly, Multiple perspectives on a single incident was represented by the Slovenian film ‘Four’. (Which I can’t find of the web). There’s a core incident – the climax, and we see developments towards this climax four times, each through the point of view of a different character. The characters are related to each other in some way, and to the climax. Variations on this structure can be seen in live action films such as Beautiful People, and Thirteen Conversations About One Thing.

We then paired off (me with Christopher Huizar) to devise a narrative based on 1 core event, with three characters for whom the event is meaningful. While also considering what animation could bring to the story the live action filming could not. Christopher and I got going with a truck/bicycle crash. Trick driver, cyclist, and witness who inadvertently causes the distraction that causes the crash.

picture-5We also looked at the narrative model of the list-led set of relationships to a core topic. For example, Portland animator Bill Plympton’s 25 Ways To Quit Smoking. We also watched a great piece by Nikki Braine called Procrastinating Gus. Our paired-up response to this one was ‘How to Fake Technical Proficiency’. But early on we concluded that the list we were coming up with was more about language, and would be challenging to express with images. Unlike Plympton’s ‘Smoking’, which is one sight gag after another. So when were were given the choice of which of the two exercises to pursue over the final two days, Christopher and I decided to go with the 1-story 3-POV one.

Then we talked at length about moral dilemmas. Starting with the chestnut example in which one imagines various numbers and types (friends, strangers, drunks, surgeons) of people lying on train tracks, and the train is coming and you can not stop it but you can flip the switch to run over the folks on track A or track B…you know the kind of thing. Comes up in ethics 101 and other places. Anyhow, characters’ agency is the key point, and that you can build a story on a moral dilemma, and have it play out based on the characters and their levels of agency. So the next exercise was to construct a set-up of a situation that presents a moral dilemma, then develop two tracks of problematizing from the one dilemma. I.e. answering ‘yes’ leads you down one track, which gets progressively more complex to answer ‘yes’ to, and same with answering ‘no’. Bag of money found at a bus stop was our starting point. It got more interesting when we gave the money-finder some significant backstory. Anyhow, moving on…

One interesting point that came out, as we were discussing ambivalent reactions (e.g. “I’d keep some of the money but hand the rest back…”) is that drama is driven by specific responses. You go one way or another, when faced with a dramatic choice. So muddying the response is not a great way to create drama. Comedic drives, however, often hinge on complications. If you were creating a dark comedy around the finding of cash by a sympathetic protagonist, introducing ambivalent responses would work. A lot of contemporary storytelling plays with ambivalence.

Then we looked at some major themes, such as desire for justice, fear of the unknown, self-discovery, etc. And tomorrow we continue our work on our multiple-perspective stories.

The late afternoon session was a lecture by Larry Sherman, a neuroscientist at OHSU. How the Brain Sees Motion: From the Static to the Animated Image.

Dr. Sherman did a good job of presenting the material to us lay people in a way that removed the jargon but presented the fascinating aspects of the latest findings in neuroscience. There was a compeling list of agnosias, the specificity of which point to neuroanatomical specificity is handling different type of information. A person with Drawing Agnosia, for instance, can recognize objects just fine, but cannot recognize the same object in a drawing. Achromatopsia robs a person of the ability to distinguish hues, even thought they can see perfectly well otherwise. There are distinct areas in the brain the light up in fMRI studies when the subject views or thinks about faces. And another area for bodies. And another area for houses, would you believe! There is a ‘house’ slot in the brain.

Dr. Sherman also talked about the limbic system, and in detail about how visual perception works, and how much data is processed in the eye before is gets to the occipital lobe, and the what goes on with it once it’s there.

The area of the brain that processes motion is called hMT+ . It’s very small. Damage to this area prevents you from seeing things in motion. Kind of the opposite to those reptiles that can only see something if it’s moving. The speaker cited a case where a woman woke up one day (presumably after a stroke) and found she could not see the coffee pot in her hand. She could feel it, but because it was in motion it was invisible to her. Then she was pouring coffee on herself and she couldn’t see it. She’d see a car in the distance, then step out onto the road, and suddenly the car was right there. So moving things she saw as still objects, a few seconds apart, with no ‘frames’ in between. I can’t imagine how you’d adapt to this. You wouldn’t be able to see your own body unless you kept still.

Then Dr. Sherman showed us some MEAs, motion after effects. Like how you stare at a red spot for 30 seconds, then at a white wall and you see a green ghostly shape, but this was with motion. He showed us a spiralling black and white animation, after which we looked at the back of our hand. The flesh was crawling of its own accord. Visually, of course – not really, but the effect was stong enough to creep me out and make me hind may hand. A motion after effect.

Today the workshop started to feel harder. Paul Wells, such an entertaining and buoyant (one of his favorite words) teacher, is speaking less now, and getting us to work more. Plus it’s an intense course: 8 hours a day for 5 days. For the record, The faculty at the Animation Institute are Rose Bond, Suzanne Buchan, Paul Vester, and Paul Wells.

More tomorrow…