Your Economy website launched
Friday, March 9th, 2012
Blue Mouse Monkey is thrilled to announce the launch of the new YourEconomy.org website. Your Economy, a project of the Edward Lowe Foundation, is an interactive resource center designed for users to explore and analyze economic activity in their own regions and nationwide. YE houses more economic data than the U.S. census bureau, and it can depict the dynamic journey of business communities evolving through time. However, the existing website was so complex and confusing that the YE founders had to train users in how the system worked, and they were compelled to manage a continuous flow of queries about usability.
Blue Mouse Monkey rose to the challenge to make the YE website user-friendly to a wide range of audiences, including the White House, state governors, economists, industry analysts, economic development experts, and the media. An intensive audit of processes, and analysis of user-experience requirements led to a complete redesign of the information architecture, user experience, look-and-feel, and written content. And the bright orange and yellow color scheme is a conscious departure from the stereotypical “blue for business” palette.







