Scrabble as creative aid
Monday, March 21st, 2011
I am one of the few people in the world who doesn’t really enjoy playing Scrabble. And because I practice way less than everybody else, I’m not very good at it, which compounds my lack of enjoyment: I am guaranteed to be beaten.
But I like the Scrabble pieces, and tonight I used them to help me idea-generate nonsense-word names for a client. Their new business needs a new name, and one of the avenues we’re exploring is nonsense words. Think Etsy, Zappos, and Flickr. The Scrabble pieces were excellent raw material.
It was fun playing with the letters off the grid. I think it’s the grid that bothers me. (I don’t like crossword puzzles, either.)
It’s difficult to share the work we do behind the scenes of organizations, but at least we can show a screenshot. The 




