OTREC website launched
Blue Mouse Monkey is pleased to announce the launch of the new website for the The Oregon Transportation Research and Education Consortium (OTREC). A University Transportation Center, OTREC supports innovations in sustainable transportation through advanced technology, integration of land use and transportation, and healthy communities.
OTREC had outgrown its old website, and Blue Mouse Monkey was challenged with a complete reorganization of current content, addition of new content, a new look and feel, and a new content management system. What’s exceptional about this website is the degree to which content is cross-referenced. Because OTREC’s database of research projects is always growing, along with the participating faculty, news stories, and other cumulative content, it was important to create a site that made it easy for users to not only find specific information, but make connections between information. OTREC staff are also avid users of social media, and social media strategy and and integration was an important component of this project.
Audiences include transportation researchers and planners, transportation and planning students, transportation agencies and industries, the media, and RITA, the U.S. Department of Transportation’s research administration.