Branding
For a long time I avoided mentioning “branding” to my clients. The word is so easily misunderstood, particularly among my target audiences of creative professionals and those in making-the-world-a-better-place fields. And who can blame them? The word conjures up the ephemeral fictions designed by mega-corporations to fuel desire for lifestyles that are destructive to the planet.
But I had to face facts: when I work with a client, I create or refine their brand. Whether they’re organizations, artists, or businesses, my clients don’t just get a website. They get a coherent, unified web presence that aligns with their core values and goals, and articulates these values and goals to their target audiences.
So it’s time to come clean: Blue Mouse Monkey creates brands and websites for changemakers and cultural innovators.
After all, our clients are extraordinary. They do important work. It’s the best job in the world helping them succeed.
So lift yer shirt and don’t flinch.